A comprehensive range of in-house services
Focused on
results
We offer a range of bespoke services optimized to produce the best results for our clients, while providing extremely cost-effective solutions. Our services are available either à la carte or packaged together to offer a well-rounded and holistic solution that will maximize efficiencies and sales.
Sales and marketing
Over our 40 years of experience, we know what works in what markets. Our end-to-end sales and marketing programs are designed to accomplish our aligned deliverables throughout the project lifecycle. We will consult on and co-manage your project advertising campaigns until every last unit is sold. This includes ensuring the proper media channels are used and the registry is built at the right time. We will also meet with you weekly so you’re continuously aware of project status and sales milestones leading up to the opening, and tracking sales progress beyond. If preferred, we also have the ability to collaborate and guide your in-house marketing teams, providing priceless strategic direction and mentoring to ensure we are prepared every step of the way. Being informed and knowing that the project is being properly managed is what allows builders to look forward to their next profitable land venture.
Strategic pre-sale planning
It’s been proven time and again that a targeted and efficient pre-sale strategy can help you really hit the ground running. Our services include developing a comprehensive pre-sale advertising program (digital, traditional and word-of-mouth), and coordinating realtor, broker and VIP registrant preview events to start strong. Through our emphasis on pre-sale marketing, your units sell faster and you can meet the threshold target for construction financing sooner.
Broker outreach
Our exclusive domestic and international broker network offers a turnkey solution to meeting and exceeding pre-sale targets. Our collaborative approach starts at the pre-construction phase, coordinating with brokers and staff to execute VIP events that establish a foundation for success. Beyond the pre-sale, we continue to collaborate with the broker community to ensure we have engaged their continued support.
Market research
We dig deep and perform a comprehensive market research strategy that informs every other facet of our total sales strategy. By developing an intimate understanding of target markets, community preferences and potential competition, we can draft a fully informed marketing and sales strategy that maximizes the return on your project budget.
Architecture and product design consultation
We have an intimate understanding of the home designs that inspire today’s homebuyers and investors. We are here to consult on site plans, architectural layouts and design materials, condominium community amenities and more to help you develop a value-driven project that simply sells.
Presentation centre design
Your presentation centre is where the public and project meet. An effective presentation centre design can help convert shoppers into sales. We will coordinate with your design team to develop a presentation centre layout that informs and inspires, supported by the latest digital technologies. Given that the world is ever-changing and sales tactics have had to adapt and pivot, we can incorporate the latest digital sales techniques to make the selling experience more comfortable for your buyers.
Brand development
We incorporate our intimate understanding of the local demographics and psychographics to consult on a community brand that resonates with the target market while helping you stand out from the competition. Our services include consulting and collaborating on product positioning, community theme, imagery, marketing materials and presentation centre design.
Land Assembly
Our expertise and outreach helps builders identify parcels of land and urban redevelopment sites that are available in upcoming areas and neighbourhoods. We provide consultation on product type, zoning, restrictions and profitably proposals on your post land purchase.
